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[Chinese shoes Network - Brand News] Why do you think the brand advertising is to make you want to give the product of the spirit? - Such as cultural spirit, the sporting spirit or the spirit of God horse steak - injection products go, if able to do this, then you will be successful. So I tell you readers, in this recession how can products sell better? In addition to the same as in the past to improve the appearance, performance, or lower prices, there is a principle, it is to grasp the nature of your industry through advertising , you could put your product nature of the industry to express the spirit of injection products to improve cost-effective. What do you do as a sports brand consumers will choose what? You've probably buy five pairs of sneakers a year, and now recession, lack of purchasing power, and you can buy a pair of sneakers, and you will choose cost-effective sports shoes, into the sport of sports shoes, the more money, the more buy fewer but better things only thing! Nike advertising use absolute classic, such as Liu Xiang had the endorsement of Nike. Nike's advertising Why so successful? We work with well-known foreign companies in the advertising what gap it? We Nike, for example, to see how it injected the spirit of sports athletic shoes. Nike spokesman Michael Jordan, he was wearing Nike sneakers (ringing) took the title (steak), he has shown a superb technology, excellent sports spirit (s cheap jordans online teak). The second ad is the same, Michael Jordan wearing Nike sneakers (ringing) to take the title (steak), advertisements look after 100 times, say something nasty, you just be steak trained dog the same. sport (steak) feeling since then was injected sneakers (ringing) in the, you spend money to buy a pair of shoes several times just to feel this way. Nike spokesperson Liu Xiang, its advertising is how to do is how the nature of the industry Nike -?? Sportsmanship inject its sports shoes you readers think, what Nike sports spirit? Just Do It, What is translated into Chinese? "Full potential." How do other people's ads? It is deliberate. multinationals to China, basically do Chinese advertising company, do not cheap, Chinese people do not know how to advertise. As long as you ask a company CEOs Why do advertising, he would say playing their visibility. This is wrong, advertising is fight spirit, a certain kind of spirit. Sports equipment necessary to play sport. Nike is how successful? It's great advertising. First, look at our Chinese people's attitude towards the sport, we are - a very contradictory nation, one comes to sports we both arrogant and self-esteem. What is arrogant? We are too great, and we got the Beijing Olympic Games 51 gold medals, very proud. I can tell you that even if we get 51 gold medals, Europe and the United States has never really put us as a sporting nation, and why? Our at Cheap air jordan 12 for sale online free shipping hletics events can not. We play table tennis, badminton also, competition with others running, jumping will not work, so it comes to athletics we have a little self-esteem, this complex, ambivalence constantly interwoven in our hearts, but also arrogant and self-esteem . Well, we see Nike arrogant and self-esteem, great, get hold of advertising, poke you, but also a stamp three times. Ad came out, two words: Law. First Rule, you Chinese (Asian) people can not, not muscle power, so not a sprint champion. Chinese people do not listen to my heart happy, Who said that? I have power, I have a fight with others to very explosive, run very fast. just finished, the laws of two and out, China (Asia) who is not, there is no courage to win. We have heard more unhappy, Who said that? We have the courage to win. not finished, the law of three and out, you China (Asia) who is not, never become a sprint trapeze. This time the Chinese people could not carry the table a shot. advertising went on to say, "the laws are made to be broken." Chinese people happy, right, right, that's right. Results Liu Xiang really beat the pack, won the 110-meter hurdles champion. What is the Nike slogan? "Full potential", Liu Xiang's success is indeed our Chinese people to develop their potential performance. Nike advertising campaign to convey the spirit of the nature of the industry to the consumer. In fact, having said that, later Liu Xi Cheap air jordan 12 ovo ang became "falling man", in fact, I especially hate Liu Xiang. I love this man neither hill nor love the water, and finally a friend sent me a ticket to see Liu Xiang game, suddenly the news came, people quit buddy, gone, I was the biggest victim. Look at the Li Ning, Li Ning is very interesting, he's Li Ning brand sports shoes, please do voice Qu Ying, Qu Ying is a supermodel, not athletes, non-athletes find sneakers to speak also creative enough. But Qu Ying famous, she can play product awareness, her only sport not play is because she is not athletes. Find a product awareness can play but can not play sport spirit of the people as the spokesperson, what would be the result? The results of Li Ning's sales in 1999 to about to fall down. Sales a fall down, I noticed the problem lies in sportsmanship. In fact, I especially hate Liu Xiang. I love this man neither hill nor love the water, and finally a friend sent me a ticket to see Liu Xiang game, suddenly the news came, people quit buddy, gone, I was the biggest victim. to find a match with him, and who? Ning. Why do I dare say Li Ning? Because he is my student, but he is much smarter than I am. I remember in 2003 at Peking University EMBA class to class, he stood beside me for a long time, I did not think he was Li Ning, Li Ning in my reckoning because the kind of handsome, beautiful, tall and good image. how do you say? Anyway, not now Li Ning look. Li Nin cheap jordans for sale g is now a little bald, like me, a little belly, and I imagine them the image does not match, but he still handsome than me. Li Ning, Li Ning is very interesting, he's Li Ning brand sports shoes, please do voice Qu Ying, Qu Ying is a supermodel, not athletes, non-athletes find sneakers to speak also creative enough. But Qu Ying famous, she can play product awareness, her only sport not play is because she is not athletes. Find a product awareness can play but can not play sport spirit of the people as the spokesperson, the result will be? Results Li Ning's sales in 1999 to about to fall down. Sales a fall down, I noticed the problem lies in sportsmanship. So to 2003, Li Ning figured out, find a Tie as spokesperson. Who is Li? Football star Li Tie. Li Ning sports spirit is what? Anything is possible. I do not know why, Li Tie Taishishuizhun performance after joining the Premiership, I think everything is still almost impossible, so look for Li Ning to do voice immediately, there is no feeling. Then, Li Ning and find another NBA star Shaquille O'Neal in 2006, this man's nickname is the big sharks. O'Neal incredibly brave man, like shark. He is really good, basketball playing well, but I ask you, you think Li Ning Shaq see it? O'Neal is good, but his performance was not out of bravery and domineering image of Li Ning, Li Ning is engaged in gymnastics, physique, who looks very nice, I said that before, when I Retro jordans for sale was younger. But you look at him to find the spokesperson is not right, so do not. sporting goods industry in China has just started, many domestic enterprises are in deliberate imitation Nike, Adidas and other international brands. However, this merely imitate the copy celebrity endorsements marketing, with predictable results, various sports brands are scrambling to invite celebrities as spokespersons, but without taking into account whether the image of the star coincides with the positioning of products . After a large number of star "bombing" type of endorsement, consumers feel more fatigued, their celebrity endorsements of products seem indifferent. As a Chinese sports brand boss, "Li Ning" has been trying to refine its own brand spirit, from the first "China's new generation of hope" to "the wonderful for themselves," and "I exercise I exist." "US world share Movement," "excellent, from nature", to today's "everything is possible", has been actively exploring, then the business should comply with its guidelines which it? This is its advertisements, "damping, also see Li Ning", how to see? If we ask Liu Xiang to do advertising, it must be Liu Xiang to run, run, run, run to the end, to take the championship, hands, Hui, from the shoes off their feet and from heaven fling, "damping, also see Li Ning." immediately feel are gone. This is what we Chinese do business advertising, which is why foreign brand Cheap air jordans for sale s to enter China after China basically does not find the advertising company. I would like to urge readers to advertising industry, advertising is a very competitive industry, in this industry is very difficult to survive. But as long as you listened to my point of view, you're made. Why? Because when you are playing through advertising product awareness, corporate reputation to play when you discover the purpose of advertising through this book is the product of spiritual fight. As long as you can think of this step, the entire advertising industry for you is never developed a virgin. So for an entrepreneur, the ability to achieve a breakthrough, the most important thing is what? Breakthrough thinking is the first step, rather than money, ah, technical, ah, ah these talents. then you look at the story I'm talking about movement. Adidas and Nike advertising has done what extent the mention of Nike basketball will think, think of Michael Jordan;?? A reference to Adidas Beckham will think, think of football. So it mention Li Ning, Li Tie will think and what feelings are gone. This ad is really interesting, how to fight the spirit of products through advertising? What is the need for very large effort. (Chinese shoes Network - the most authoritative and most professional Footwear News) affected by the European Union imposed anti-dumping duties policy; in the first half of the export volume fell by 1.7%, the cheap foamposites export structure of China's footwear products are quietly undergoing adjustment. global resources (GSOL.NASDAQ) released a report that China's many shoe enterprises are increasing the proportion of synthetic leather shoes to cope with the EU anti-dumping policy. last year, the European Union made anti-dumping decisions on Chinese leather shoes; finally, it levied a 16.5% anti-dumping duty on leather shoes originating in China for a period of 2 years, with a tax period of 2 years. Subsequently, AOKANG, temane shoe, Jinlu shoes and new Hong Kong and Wanbang 5 Chinese shoe to the EU Court of appeal, but so far no results. global resource data show that the EU remains the largest export market for Chinese footwear suppliers despite the EU's anti-dumping tariff policy on imports of leather footwear from mainland china. Chinese footwear suppliers surveyed in the report, 35% of the European suppliers as the main export areas, and as the United States, non EU countries, Middle East and Africa, Asia and other regions as the main export suppliers in the region, respectively accounted for 33%, 12%, 8% and 12%. yesterday, the China Leather Association Secretary General Su Chaoying to the "First Financial Daily" said that the European Union imposed on China's leather shoes anti-dumping duties limited to leather shoes, excluding synthetic leather shoes. According to the latest statistics Chinese L cheap jordan shoes for men eather Association, the first half of this year, the EU anti-dumping tax policy, Chinese leather shoes exports fell by 1.7%; however, including synthetic leather shoes, rubber shoes, the first half of this year exports have increased 15%, the export amount is increased by 20%, the strong growth momentum. in addition, the global resources of Qu Naiguang relevant responsible person also told reporters that the EU on synthetic leather shoes footwear products levy import tariff rate to 7%, while the import tariffs on leather shoes products was 21%. Therefore, Chinese mainland footwear manufacturers through the production and export of synthetic PU and PVC shoes, in order to cope with EU anti-dumping policy. the European Union to participate in the litigation lawsuit Wenzhou temane Shoe Co., Ltd. chairman Liao Yue said, TAIMA shoes in the export market, does not adhere to the "positioning all leather products", because the EU market is part of the customer demand, the synthetic leather is also so, temane shoe is a part of synthetic leather shoes exported to the EU market. &nbs)To bring a new version of Jordan Brand and Jordan Future for this new masterpiece. 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