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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike for the promotion of women's sports and held fitness activities "N + TC Tour" kicked off in China, female consumers in the world's largest sporting goods production the commercial territory's role has never been so important, the Chinese market is no exception. March 8 this day, Shanghai New Jiangwan City in Yangpu District, Road No. 99 football pitches, a huge white awning sprung. Full of rhythmic sound of music and passwords, 1000 wearing a printed fluorescent "hook" movement vest women, follow the beach volleyball world champion Zhang Xi, the world sprint champion Allyson Felix and professional fitness coach together, complete a continued full four hours of aerobic exercise. Campaign rally This has meant carnival, in fact, is for the promotion of women's sports Nike held fitness activity that is named "N + TC Tour", Nike hopes this year to further develop China' Cheap air jordan 12 for sale online free shipping s women's sports market . The band held a similar tour in each city, after Shanghai, the Nike team will continue in Hong Kong, Taipei, Guangzhou and Beijing do the same thing, and to organize the women of different number of kilometers road race events in April. Early in the 1980s, Nike has realized the potential of the female market, but the market has never been taken seriously as now. Last October 22, the official opening of the New York Nike Nike Women 2015 Spring Series, when the company's CEO Mark Park represents to 2017 fiscal year, Nike's goal is the income scale female product lines from $ 5 billion today increase to $ 7 billion. A month later, in an important business district in Shanghai, the ICC iAPM four, Nike China's first woman to experience the store opened. This is the world's largest sports brand sound positive momentum vastly into women's sports market. Considering the female consumers of sports attire in addition to Retro jordans for sale the requirements of easy to use, also called fashion, in product design, Nike began to frequent cross-border cooperation with fashion designers, designers are listed in the list of its cooperation German designer Johanna Schneider, there are Japanese fashion brand Sacai. And all these designers cooperation models in China for sale. But only look better products far from sufficient to establish superiority in this new market, either Adidas or New Balance are planning to open up China's massive female market. So Nike think we need to do further - to consumers disseminate health knowledge to guide their lifestyle changes. "Our biggest problem is not to keep up with the question, is how can guide it, to allow consumers to have a brand that is always with me and went to see farther and more interesting things." Nike Greater China Senior Communications Director District HuangXiangYan said. will be launched N + TC Tour and open enrollment ne Retro jordans for sale ws in China, the earliest in the first micro-channel and Nike + platform release. Nike + Training Club (N + TC) and Nike + Running Nike developed two health tracking application, the former mainly for women, in more than 100 training programs, coaching in the form of video clips of demonstration exercise movements; the latter is a Record actors running mileage routes App, and marked running shoes situation and weather conditions. Each completed one kilometer, the participants will be heard kilometers headphones by its push notification and pitch, running over, some people voice prompt will tell you just beyond themselves. Nike opinion, whether you download the N + TC or download Nike + Running suggest that you would be their target audience, this activity may be of interest. In the world, currently has 9,000,000 female downloaded Nike + Running, most of which are heavy users of this App, or that is running cultural currents fans. In China cheap jordans online , running and fitness culture is popular with incredible speed, Iris Lin living in Shanghai is a city of runners. Iris in fashion retailer IT group work, from 2013 started using Nike + Running. 2-3 times a week running her unshakeable habit, and the running theme Share data circle of friends. Apart wearing Nike + FuelBand bracelet, substantially all of sports equipment came from Nike. For her, running to earn Fuel Points FLAC ring record to make sports more interesting. "In addition to N + TC and Running, I will hand App Nike + Fuel ring," Iris told news reporters interface, "Every day I give an amount set itself is sure to go to 2000 meters, I think this is an incentive because I spent more than a year has now become a habit, basically can not stop. " Iris Lin circle of friends to share the running score by N + TC and Nike + Running these two applications, not only Nike also formed a new community to provide services to female consumers cheap jordan shoes for men , provided by these data-sharing App for Nike. "You may think that someone going to eat after work, you're going to exercise, you are alone, in fact, today there are 999 individuals and the same." HuangXiangYan told news reporters interface. Of course, these data also help determine the female market and design products: for example, the habit of running a city, day or night, if you prefer a city at night, Nike will join some of the security considerations in product design; In addition, Asia, Europe and the Americas have their popular sports, different sports, women's underwear consumer demand for sport will change. like this woman tried to grab Iris Nike wants consumer groups, in China they are now mainly concentrated in the cities. November 2014, the world's second woman Nike store opening in Shanghai, in HuangXiangYan view, Shanghai women absorb knowledge, changing lifestyles, changing values, faster, and high degree of acceptance. cheap jordans for sale mens N + organized such an event TC Tour, but also the social order through social media, word of mouth, increasing exercise habits of proportion in Chinese women. Throughout the Greater China, Nike total 60 around core fitness coach, Nike design activities, together abroad for training. "When the brand forward in helping consumers, only way to form the mainstream values, when one thing is not the mainstream values ??of the time, it is difficult to raise the participation rate." HuangXiangYan said. But Nike also know that everything fell on the final sale of the stores, here is the brand and the consumer real local contact occurs. Nike manufactured atmosphere. On the training of the sales staff, there is a principle of Nike athletes for athletes, not a salesman for athletes. Nike in Shanghai Huaihai Road, officially called the manager of Coach (coach), the staff is the Athlete (Athletes), and the store manager is itself Guangzhou half ma cheap jordans for sale rathon champion horse. Because there is experience and knowledge of professional training, the staff know a person to run five kilometers which will need to overcome the physical and psychological difficulties faced, how the final product was suitable for him. "From 2014 to 2015, the relationship between brands and consumers have been satisfied with me just let you love me, but more that I lead you." Market research firm Millward Brown Global CEO Wang Xing of the interface news reporter said. Nike woman official micro-Bo, they specifically for female consumers the latest release of the brand slogan, "only more like," Look, if you put two words together with the Brazilian World Cup slogan "Bo everything", you will find This type of propaganda slogans are close to imply stimulating Nike and consumers to establish principles closely linked. 2013 In October came the Nike Women's Marathon in San Francisco, at the end position, the San Franci cheap foamposites sco firefighters who will wear a decent suit, holding a flag of blue-green color boxes with white ribbons, waiting for every girl, and Tell her you just completed your marathon, the box is printed with Nike Logo triangle Tiffany necklace. In HuangXiangYan eyes, this experience is very important, "Everyone will think my first marathon was completed in this case, so we think it is a celebration." "Nike existing technology products, but also the emotional contact, but now lead the formation of a consumer advocate, if consumers are willing to follow, then, Nike can continue to build a better eco-system." Wang Xing said. Whether it is marketing activities, spring and summer women's new products, provide information and services for the digital community, or the line store consumer experience, all of which put together a comprehensive marketing plan is Nike in China, but if you stand far point of view, will feel they seem to only do one thing: Cheap air jordan 12 ovo on a piece of land is zoned as a big circle, so that more women come in. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Four Seasons Bear shoes) to all kinds of sports shoes news and trends of sneaker culture to highlight the sneaker news "first phase is overseas sale, and first cover character is the now the best basketball player LeBron & middot; James, and his new boots LeBron XII, of course, display is the sign of the colorful bottom is the latest research and development of the Nike hexagonal Zoom Air slow earthquake system. Source: sneakernewsBeautiful misunderstanding Air Jordan 4 Cavs 2013-12-08 22:05:45 The color of the Air Jordan 4 I believe we are no stranger to the earlier exposure time was once mistaken for everyone in New York color, many friends are waiting for its arrival, and today we gave you bring this much-anticipated The Air Jordan 4 available information. To commemorate Cheap air jordans for sale the 1989 playoffs, the Bulls in five games against Cleveland, which recorded the classic Jordan's lore and in particular the introduction of the "Cavs" color Air Jordan 4 Cavs finally sold message, in mid-May to meet you, to knight retro blue and orange jersey for the details of the modification, with blue lining in days. I believe the listing will lead to a buying spree again. local time on December 22nd, the European Union decided to levy 15 months anti-dumping duty on Chinese leather shoes. Since the European Union introduced this anti-dumping duty in 2006, the number of China's exports of EU leather shoes has dropped from 190 million pairs in 2006 to 181 million pairs in 2007 and 156 million pairs in 2008. 22 days after the resolution was introduced, the Chinese businessman's heart was filled with more haze. "beyond judgment, the case has gone beyond the normal legal, procedural, and technical categories."." 17 and 22 Japanese newspaper two reporters call the CEIBS lawyer Pu Lingchen China leather case, please he has the EU 22, the results of the conference to make the anticipation and evaluation. He always strongly questioned the decision influenced by commercial factors non EU anti-dumping. the "shoe war" in Central Europe was first ignited by the Spanish shoe burning event in 2004. In September of that year, in the Spanish town of eccel, more than 400 demonstrators burnt Chinese merchants 16 containers, million euros' worth of shoes. The shoe is one of the traditional industries eccel, EU "shoe war" from the start with the unemployment rate induced by nationalism and many other non business factors. "AOKANG now exports the EU leather shoes average unit price has more than 20 U. S. dollars, this price is higher than the export of Brazil, so there is no anti-dumping."." In October of this year, Wang Zhentao, chairman of AOKANG group, made this statement to the media. In July 2007, as the largest private shoe manufacturer in China, the AOKANG group took the lead in defending the court of first instance of the European union. non business factors affecting the European Union judgment the European Union has not repeatedly failed to extend anti-dumping duties on Chinese leather shoes. in October this year, when the last plea before this judgment, the opinions within the European Union were not consistent. In fact, since 2006, Sweden and Denmark have expressed their dissatisfaction with the anti-dumping duties, saying that the tax burden on the European Union is greater. This phenomenon makes the Pu Lingchen firmly believe that Chinese are likely to succeed. PU Lingchen in an interview and said that in November 19th, the European Commission anti-dumping Advisory Committee, on behalf of the European Union, the majority of the members agree to stop anti-dumping duties, "the results appear to be conducive to the China". but then the situation worsened. 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